At the beginning of December, two new banners were mounted on the bridge that connects two HQ buildings, thereby crossing one of the town of Mortsel’s streets. The design of the banners, in a palette of both warm and cooler colors, was loosely inspired by the multi-colored façade of the Munich Brandhorst Museum. It consists of a radically abstract representation of a number of elements that characterize the different Agfa divisions, thus making our history a bridge to the future. The same visual can also be found on the back of the new business cards, as banners on our social media channels of the divisions and in a number of decorative panels in our recently revamped Showroom.
Watch the movie here