In the series of creative posts announcing our new brand identity, we also really liked this one..

 

With our brand-new identity we emphasize that we, at Agfa Radiology Solutions, are doing everything we can to Empower X-ray Experts.

But what would the very first X-ray Expert think of our new brand identity?  We’ve asked a generative AI model for the reaction of Willhelm Röntgen.

He seems to fully agree…..